The Growth Whisperers is a weekly podcast hosted by Brad Giles and Kevin Lawrence two advisors to mid-market businesses, one Australian, one Canadian, who each work with CEOs and Leadership Teams across the world with a mission to build enduring, great companies. Each weekly episode covers interesting situations and questions from the world of strategic planning, leadership development, talent and hiring in high growth entrepreneurial companies where real results matter.
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IN THIS EPISODE:
Emirates and Barbados – Kevin and Brad talk about how the United Arab Emirates and Barbados are helping consumers remove the risk from spending money during COVID-19 and how this concept might apply to your business.
Catalytic Mechanism – How can you de-risk a transaction so the company feels the onus to deliver, versus the customer feeling they are taking the risk – and use that to grow sales. Kevin and Brad provide examples of companies who are successfully using this concept.