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Annual Check-Up

May 19, 2020

You can’t be your strongest with­out the bru­tal truth.” — Chap­ter 9, Your Oxy­gen Mask First

I haven’t met many peo­ple who love going to the doc­tor or den­tist but almost every­one knows that annu­al check­up to assess your health is necessary.

One of the most impor­tant habits, to keep com­pa­nies I work with around the world from get­ting com­pla­cent on poten­tial­ly dan­ger­ous issues, are annu­al check­ups. Some­times more often or less, depend­ing on the com­pa­ny leadership.

We keep it simple:

  1. Before quar­ter­ly plan­ning ses­sions, we do a quick 7- to 10-ques­tion Issues and Oppor­tu­ni­ties sur­vey of exec­u­tives, lead­ers and front-line employ­ees. The results give us a sense of the sen­ti­ment in the com­pa­ny and clar­i­fy the tough issues that need to be on the table. It saves a ton of time, helps us to do our job bet­ter and ensures we don’t just do sur­face work.
  2. We add an out­stand­ing 8‑question assess­ment to help us to under­stand lead­er­ship behav­iours, and if they are improv­ing per­for­mance or erod­ing the com­pa­ny from the inside out. The cor­re­la­tion of the assess­ment results to their func­tion or dys­func­tion is uncanny.
  3. 360 reviews on CEO and key lead­ers. For sim­plic­i­ty and impact, we ask between 9 and 12 ques­tions for per­spec­tive on how well the lead­ers are doing, how they live core val­ues and how they could be notably more effec­tive. We’re not fans of long, sta­tis­ti­cal 360 rat­ings — we go for tan­gi­ble examples.

For more weighty sit­u­a­tions, or to help accel­er­ate the growth of a high per­former, we may go for deep­er insights by inter­view­ing 6 to 10 oth­er peo­ple, who work with that leader.

Con­vert Insight to Action

In all cas­es, we make sure the infor­ma­tion gath­ered is pulled it into plans for growth of indi­vid­u­als and the com­pa­ny, that we close the loop, and thank the peo­ple who gave us their time and ener­gy giv­ing us feedback.

Feed­back can make peo­ple ner­vous but get­ting the truth on the table helps them to be more effec­tive, sus­tains the good things they do and ensures the adjust­ments they need to improve.

As a leader, you have a choice about whether to learn about all the good and bad things going on. But if you keep push­ing ahead with­out know­ing, there’s always a seri­ous long-term price to pay for the short-term bliss of avoidance.

The Chal­lenge

  • When was the last time you and your orga­ni­za­tion had a good checkup?

PS For fur­ther insights on the val­ue of 360 feed­back, I encour­age you to read Chap­ter 9 of my book (Get Tough Feed­back).

PPS Let us know if we can help you to gath­er more valu­able insights about your com­pa­ny or leaders.


Lawrence & Co’s work focuses on sustainable and enhanced growth for you and your business. Our diverse and experienced group of advisors can help your leaders and executive teams stay competitive through the use of various learning tools including workshops, webinars, executive retreats, or one-to-one coaching.

We help high-achieving leaders to have it all – a great business and a rewarding life. Contact us for simple and impactful advice. No BS. No fluff.