Podcast Episode 21 – Understanding Gross Margin, the Most Important Number in Your Business

The Growth Whisperers is a weekly podcast hosted by Brad Giles and Kevin Lawrence two advisors to mid-market businesses, one Australian, one Canadian, who each work with CEOs and Leadership Teams across the world with a mission to build enduring, great companies. Each weekly episode covers interesting situations and questions from the world of strategic planning, leadership development, talent and hiring in high growth entrepreneurial companies where real results matter.




Understanding the most important number in your business – This week on The Growth Whisperers podcast Kevin and Brad talk about Gross Margin, the most important number in business:

  • Why it’s the output of a great strategy
  • How to understand this critical KPI
  • What to do when you see your margins eroding
  • Understand how sales people impact your gross profits

In addition they will provide simple tools to analyze Gross Margin and one specific tool that adds a layer of discipline to the process and can help turn around erosion in margins.