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Move Forward by Finding the Sweet Spot between Fear and Anticipation

May 5, 2019

There is no ter­ror in the bang, only in the antic­i­pa­tion of it.” - Alfred Hitch­cock, filmmaker

Have you ever stopped your­self from doing some­thing you want­ed to do because you were scared or con­cerned that the risk was greater than the reward?

You’re not alone. Many of us get moti­vat­ed — or not — based on how we feel going in to some­thing, rather than how we’re going to feel after. And that’s not the right measure.

I talked to a fel­low keynote speak­er recent­ly, about find­ing that sweet spot between fear and antic­i­pa­tion. We agreed that if we let feel­ing ner­vous about an upcom­ing speech stop us, we’d nev­er get to do what we love.

The key to move for­ward is to find a way to con­nect to that feel­ing of sat­is­fac­tion, exhil­a­ra­tion or vic­to­ry you’d get after an accom­plish­ment, before you do it — and then let it car­ry you through your doubts and fears. Try the following:

  • Visu­al­iza­tion – Pic­ture your­self doing the activ­i­ty flaw­less­ly and the feel­ing you have when it’s done well. Lots of ath­letes and exec­u­tives mas­ter this
  • Write a sto­ry – Using the present tense (I am ener­getic, focused and deliv­er my speech flaw­less­ly), write down what you are doing and how you feel
  • Draw a pic­ture or cre­ate a vision board – Cre­ate some­thing that reminds you of what suc­cess looks like
  • Talk to some­one whose been there – Ask them about their expe­ri­ence. Not just what they did or how they did it but how they felt.

In its sim­plest form, the fastest way to get some­where is to already be there, in your mind.

The key is to get your mind past the obsta­cle that is hold­ing you back and to look at the deci­sion from the oth­er side.

The Chal­lenge

  • Where do you feel stuck now about a deci­sion to make or a goal to achieve?
  • How can use one of these tech­niques to help you to see what the fin­ish line looks like, or to push you towards it, more quickly?

We have a team of excel­lent coach­es who are able to help you with over­come your chal­lenges and work on your mind­set. Reach out to us if you ever need assistance.


About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.

About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.