Article
Over Planning vs. Perfect Engagement
June 8, 2021
“The artist who aims at perfection in everything achieves it in nothing.” — Eugene Delacroix, French Romantic painter, 1798 –1863
What will get you better results: A Perfect Plan or Perfect Engagement? All too often leaders get caught over planning, trying to make their strategy, product or presentation absolutely perfect.
Don’t get me wrong – I love and appreciate quality because it does make a difference. But we can get lost in the middle of projects when we are not clear on the destination.
When leaders get obsessed with perfection, they can forget about the message they are trying to communicate — and the result they want the receiver of the message to think and to feel.
So, instead of getting too deep into tweaking, editing and polishing your product, start by asking yourself…
“What am I trying to get the receiver to think, feel and then do?”
Once you are crystal clear, go and perfect your product. You are much more likely to get the outcome you desire – knowing exactly where you are going.
“Have no fear of perfection. You’ll never reach it.” — Salvador Dali, Spanish surrealist painter, 1904 –1989
About Kevin:
CEOs typically place their first call to Coach Kevin with a crisis to solve. They stay because of his business acumen and no-holds-barred, tell-it-like-it-is style.
Kevin’s career spans 20 years, over a dozen countries and four continents. He’s worked with hundreds of CEOs and executives, helping them to break through business challenges, grow their companies and find personal success along the way.
These experiences inspired Kevin’s book, Your Oxygen Mask First, in which he reveals the 17 habits every leader must know to transcend the perils of success, and achieve even more.
About Lawrence & Co:
Lawrence & Co’s work focuses on sustainable and enhanced growth for you and your business. Our diverse and experienced group of advisors can help your leaders and executive teams stay competitive through the use of various learning tools including workshops, webinars, executive retreats, or one-to-one coaching.
We help high-achieving leaders to have it all – a great business and a rewarding life. Contact us for simple and impactful advice. No BS. No fluff.
About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.
About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.